I was fortunate enough to travel the world growing up. My father was in the Air Force so I began my world travels at birth. When I was 10 my parents bought me my first camera. As we traveled,I took pictures to document our adventures. Little did I know at the time, but this experience would influence my career choiceas an adult as well as inform my asthetic as a photographer. Landscape is the foundation of every image I create whether it's people, objects or places. This approach allows each project to grow from a single perspective of the subject itself creating a unifying force behind the image. The notion of the landscape as a photographic approach, is unique in of itself. This allows for effective execution of the concept because it does two things: (1) Creates an image that is appealing in it's formal treatment, it engages the viewer and (2) simultaneously and subliminally delivers the concept of the image. To this end I strive to create impactful, beautiful images that resonate with the viewer. There are few rewards greater than this.
Latcha & Associates
why i do this